The 4 star store or how Amazon is deciding the future of traditional Brick and Mortar.
Whenever you walk into most Brick and Mortar stores, you’ll find a variety of different items but typically pertaining to a particular niche industry – think apparel, kitchen or home ware, computer games, books, etc.
It’s really rare that you walk into a store that pretty much has all of your favorite items. Just imagine, a store like that would exist! A store that is so eclectic yet to the point that you felt you pretty much wanted – or needed – to buy everything in that store.
Well, that is the future that Amazon is creating with its first ever 4 star store that opened up on Thursday, September 27th in SoHo, New York.
Following the opening of a string of book stores and, more recently, several revolutionary Amazon Go stores that let you just grab your stuff and go, the Amazon 4-star store is truly revolutionary in its approach.
Throughout its new store, Amazon is only offering its absolute best of the best products of all of the millions of products on its site! Top sellers, as well as new and trending items, are also featured in the new retail space.
Visitors can also find special displays showing “most-wished-for items” created according to data from its online store, and products that are popular specifically in the New York area.
Digital price tags alongside every item will show the regular price and a cheaper Prime price — that’s right, you can shop for less if you’re an Amazon Prime member.
In relation to its new store, Amazon’s website stated the following:
“Customers will find products like the card game Codenames (4.8 stars, with more than 2,000 customer reviews), which 88 percent of reviewers rated 5 stars, and a Lodge 3.5 Inch Cast Iron Mini Skillet (4.4 stars, with more than 10,900 customer reviews), which 76 percent of reviewers rated 5 stars. Of course, Amazon 4-star shoppers can also find Amazon devices like the Echo Spot (4.5 stars, with more than 5,600 customer reviews), and the Fire TV Stick (4.4 stars, with more than 197,000 customer reviews). Customers can test-drive dozens of Amazon devices and smart home accessories that work with Alexa, and shop a curated selection of speakers, fitness tech, and other highly rated consumer electronics.”
What this store launch might mean for Amazon sellers in the future, is very exciting indeed and we shall see what Amazon has in store for its stores next. One thing is sure, the ecommerce giant is not stopping any time soon.
If you are an existing Amazon seller and want to learn more about how to become a Top Seller on Amazon, check out our free video training HERE
To your success!
~ Your AMZinsiders team